Multi Touch Attribution

What obstacles are you facing?

As marketing teams have a limited budget, applying the right marketing mix is difficult. Not knowing what value each step adds to the conversion process of a customer, makes it difficult get the most out of your marketing spend. Through multi-touch attribution, each channel gets awarded with its share in the conversion process.

Challenges AI helps to solve

  • It shows the effect each marketing channel has in the final conversion of a customer
  • Machine learning looks at the different touch points and learns how much each channel contributes towards the final conversion

Benefits for end-users

Access to dashboard where insights are shown on how to optimize marketing campaigns

Business impact

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