It often is a challenge to determine who to target as a salesperson to maximize the value for your organization. As a result, resources are wasted by visiting and convincing cold leads. By using lead scoring, we can clearly identify the hot leads with the highest quality and ‘readiness’ are delivered to salespersons for an efficient follow-up.
It ranks potential clients from best to worst leads, by labelling them as hot, warm or cold leads.
Integrated in CRM where the lead score is added and visible for marketeers and sales.