Selling a product to your customers is great. Using that opportunity to sell more than one product is even better.
Cross and upselling is a sales technique used to get a customer to spend more by presenting alternatives in an automated way that are related to the product or presenting a superior (more expensive) product of the one in mind.
Challenges AI helps to solve
Accurate alternative purchases are presented in an automated manner
Definitive process for whom to cross or upsell
Benefits for end-users
Automated system in sales/ e-commerce platform
Tailored recommendation with a high lieklihood to convert the customer