Who are your clients? More and more organisations want to how they interact with their customers.
Not having a clear answer on the question what your customers needs and preferences are means that you miss out on the opportunity to create tailored sales strategies,
personal customer interactions and targeted products.
Understanding the diversity of your clients is important to grasp which type of marketing communication or products fits best for which customer.
Challenges AI helps to solve
Identify different groups of customers that have common characteristics and needs
Reveal undiscovered insights about existing segments
Benefits for end-users
Integration in CRM system
Leverage these segments in marketing, product design, customer service and account management
Create tailored product, sales stories and marketing strategies
Ability to be more customer-centric across your business